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Tracking email views

If you clicked "Track delivery statistics" when you sent your message, Direct Mail will report statistics for both number of views and number of unique views. Views are the total number of times the message was viewed. Unique views are counted only once per recipient. As an example, if Joe viewed your message 13 times, it would be counted as 13 views, but only 1 unique view.

The Summary section of the message history report shows a percentage next to the raw count of unique views. This is the percentage of total recipients that have viewed the message at least once.

Note: Email tracking works by inserting a small, invisible image into the recipient's email. Since some mail clients block embedded images, some mail views will never be recorded. The actual number of mail views may be higher than reported. Link tracking, however, is unaffected by this issue.

This feature is available only to Direct Mail Pro users.

Related Topics

About tracking delivery statistics

Purchasing Direct Mail

Tracking geographic information

Tracking link clicks

Updating statistics

Upgrading to Direct Mail Pro